What’s a SWOT?


Yes, a SWOT analysis. You may be wondering what exactly this is and how it pertains to you…

Well a SWOT analysis is used before starting a business, and before making an investment or even a purchase. It can also be used in a personal context to help you in furthering your career. This analysis is a tool to take a look at a business (or yourself) in depth and examine the internal and external factors.

S – Strengths

W – Weaknesses

O – Opportunities

T – Threats